Free YouTuber Media Kit Template
A clean sponsorship one-pager outline: audience stats, past brand work, rates, and contact.
What this is
A sponsorship-ready YouTube media kit outline with example stats, package tiers, and collaboration history. Use it as a one- or two-page PDF when brands ask ‘send rates + audience info.’
Best for
- YouTubers pitching sponsorships for the first time
- Creators replacing messy Notion pages with a clean PDF
- Channels that need consistent rate language across emails
What’s included
- Channel overview and positioning blurb
- Audience demographic table examples
- Content pillars and past brand work
- Three package tiers with deliverables and example rates
- Contact and turnaround section
Preview
Sections inside the downloadable file:
- Channel overview
- Audience demographics
- Content pillars
- Past collaborations
- Packages & rates
- Contact
The file includes worked example tables (stats, packages, pipeline rows) — not empty placeholders.
How to use
- Duplicate the markdown into Docs or Notion, then export PDF.
- Replace placeholders with real analytics screenshots.
- Keep rates on a separate page if you renegotiate often.
Tips
- Use trailing 28–90 day averages — not lifetime peaks.
- Lead with niche + promise before follower count.
- Keep rates adjustable; some creators put ‘starting at’ ranges.
Before you send / publish
- Replace example analytics with your YouTube Analytics screenshots
- Swap sample brands for real collaborations (or remove if none yet)
- Update package prices using your rate card math
- Export to PDF and send as one attachment
FAQ
How long should the kit be?
One page is ideal; two pages max. Brands skim.
What if I have no past brand deals?
Show organic performance case studies (your own launches) and mark packages as ‘open for founding sponsors.’