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Podcasts

Free Podcast Media & Sponsorship Kit

Episode stats, listener profile, ad placements, and sponsorship tiers for podcasters.

What this is

Podcast sponsorship kit covering listener profile, download stats, ad formats (pre/mid/host-read), and tiered pricing with sample host-read copy.

Best for

  • Interview or solo podcasts selling mid-rolls
  • Shows moving from free reads to paid inventory
  • Cohosts aligning on rate cards

What’s included

  • Show summary and listener profile
  • Download/listen stats table
  • Ad format definitions
  • Tier pricing and sample host-read scripts

Preview

Sections inside the downloadable file:

  1. Show summary
  2. Listener profile
  3. Download / listen stats
  4. Ad formats
  5. Sponsorship tiers
  6. Host read samples

The file includes worked example tables (stats, packages, pipeline rows) — not empty placeholders.

How to use

  1. Use trailing 30–90 day averages, not lifetime peaks.
  2. Spell out mid-roll vs host-read expectations.
  3. Include a simple insertion calendar.

Tips

  • Report trailing 30–90 day downloads per episode.
  • Be explicit about exclusivity category windows.
  • Include a simple insertion calendar for the next month.

Before you send / publish

  • Replace sample show name and positioning
  • Paste real download averages from your host
  • Confirm ad lengths and whether you allow competitor categories
  • Attach one sample episode with a past read if available

FAQ

CPM or flat rate?

Many indie shows use flat episode rates. CPM is fine if you can report verified downloads.