Free Newsletter Media Kit Template
Subscriber quality, open rates, placement options, and sponsorship rates for writers.
What this is
Newsletter media kit focused on subscriber quality, open/click benchmarks, and placement options (primary vs secondary) with example pricing.
Best for
- Independent newsletter writers
- Creators monetizing sponsorships alongside products
- Publishers packaging a clean sponsor one-pager
What’s included
- Positioning and audience interests
- Growth and engagement stats examples
- Placement inventory
- Pricing table
Preview
Sections inside the downloadable file:
- Newsletter positioning
- Subscriber count & growth
- Open / click benchmarks
- Audience interests
- Ad placements
- Pricing
The file includes worked example tables (stats, packages, pipeline rows) — not empty placeholders.
How to use
- Highlight retention and click quality over raw list size.
- Offer primary vs secondary placements clearly.
- Attach one anonymized issue PDF as a sample.
Tips
- Highlight retention and click quality, not just list size.
- Show a blurred sample issue or archive link.
- State lead time (e.g. 7–10 days) clearly.
Before you send / publish
- Update subscriber count and growth rate
- Paste real open/click averages
- Define primary vs secondary placements
- Set prices and what’s included (copywriting help?)
FAQ
Should I include ad screenshots?
Yes — one anonymized past sponsor placement helps buyers imagine the inventory.