# Newsletter Media Kit
**Newsletter:** *Ship Notes* by Casey Nguyen  
**Cadence:** Weekly · Thursday  
**Focus:** Product marketing experiments for B2B SaaS  
**Stats window:** Trailing 8 issues

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## 1. Positioning
*Ship Notes* is a short weekly briefing for product marketers who need one experiment to run — not 40 tabs of theory.

**Audience interests:** positioning, lifecycle email, launch narratives, teardown threads.

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## 2. Audience & engagement (example)
| Metric | Value |
| --- | --- |
| Subscribers | 11,400 |
| 30-day growth | +6.2% |
| Avg. open rate | 47% |
| Avg. click rate | 6.4% |
| Top geos | US, UK, India, Germany, Canada |

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## 3. Ad placements
| Placement | Description | Specs |
| --- | --- | --- |
| **Primary** | Top billboard after intro | 75–100 words + 1 CTA link + optional image |
| **Secondary** | Mid-issue tool mention | 40–60 words + link |
| **Classified** | Footer job/tool listing | 1 line + URL |

Lead time: **7–10 days**. I can help lightly edit sponsor copy for fit.

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## 4. Pricing (examples)
| Placement | Single issue | 4-issue bundle |
| --- | --- | --- |
| Primary | $450 | $1,500 |
| Secondary | $220 | $750 |
| Classified | $90 | $300 |

Category exclusivity available on Primary for +20%.

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## 5. Sample primary ad (structure)
1. Hook problem in one line  
2. What the product does in plain language  
3. Soft social proof  
4. Single CTA with UTM link  

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## Contact
ads@shipnotes.example · Media kit PDF + latest issue sample on request

## Checklist
- [ ] Real open/click rates  
- [ ] Placement inventory matches what you sell  
- [ ] Prices updated  
- [ ] Link to 1 public archive issue