# YouTuber Media Kit
**Creator:** Alex Rivers · Channel: *Build in Public Lab*  
**Niche:** Indie SaaS, no-code, and creator-business tutorials  
**Last updated:** August 2026 · Stats = trailing 90 days

> Replace every example number, brand, and rate with your real data before sending.

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## 1. Channel overview
I help early-stage builders ship in public — tutorials, teardowns, and honest growth experiments.

- **Subscribers:** 48,500
- **Avg. views / video (90d):** 12,400
- **Upload cadence:** 1 long-form + 2 Shorts / week
- **Primary audience promise:** Practical systems, not hype

**One-liner for brands:**  
*“We reach indie founders and operators who buy software to save time.”*

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## 2. Audience demographics (example)
| Split | Share |
| --- | --- |
| Age 25–34 | 41% |
| Age 35–44 | 28% |
| Top countries | US 38%, UK 12%, DE 8%, CA 7%, Other 35% |
| Gender (approx.) | 72% male / 26% female / 2% other |
| Top interests | SaaS, startups, productivity, design tools |

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## 3. Content pillars
1. **Build diaries** — shipping features, pricing tests, failed experiments  
2. **Tool teardowns** — workflows inside Notion, Stripe, analytics stacks  
3. **Creator ops** — batching, sponsorships, and systems for solo founders  

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## 4. Past collaborations (examples)
| Brand | Format | Outcome |
| --- | --- | --- |
| Northboard CRM | Dedicated integration tutorial | 4.2% CTR on tracked link · 180 trials |
| PixelDraft | Mid-roll + description | Soft launch awareness to founder audience |
| Ledgerly | Shorts series (3) | Strong save rate; renewed for Q4 |

*If you have no brand deals yet, swap this table for organic case studies (your own product launches).* 

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## 5. Packages & rates (examples — adjust)
| Package | Deliverables | Timeline | Starting at |
| --- | --- | --- | --- |
| **Spark** | 1 Short or mention + link | 7 days | $650 |
| **Feature** | 1 dedicated video (8–12 min) + 1 Short + newsletter blurb | 21 days | $2,400 |
| **Launch** | Feature package + 2 community posts + 30-day analytics report | 30 days | $4,200 |

**Notes**
- Prices are for organic usage on my channels for 12 months.
- Paid ads / whitelisting = custom quote.
- Category exclusivity (14–30 days) available on Feature and Launch.

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## 6. Contact & process
- **Email:** partnerships@example.com  
- **Booking link:** https://cal.example.com/alex-brands  
- **Typical lead time:** 10–14 days for Feature  
- **Payment:** 50% to start, 50% on publish (Net 15)

**What I need from you to start**
1. Product one-pager + must-say / can’t-say points  
2. Tracking links + coupon codes  
3. Preferred publish window  

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## Checklist before you send this PDF
- [ ] Replaced example analytics with your screenshots  
- [ ] Updated packages using your real rate math  
- [ ] Removed brands you didn’t work with  
- [ ] Exported as a 1–2 page PDF named `YourName-MediaKit-2026.pdf`